It’s every home seller’s dream to end up with multiple offers shortly after listing their home.
- This scenario is most often achieved through a combination of pricing your home correctly, having a strong online listing, and marketing the home well.
These components will lead to 1) excitement and 2) scarcity. You want for there to be a lot of buzz about your listing and to be able to tell interested buyers that there are several other people who are interested as well.
The best way to achieve the highest sales price possible is to have several people competing for your home. Psychologically, people become more invested when there is competition involved in the home buying process. Of course this is partially because they want to win, but they also will see a home as a better investment if other people want it too.
Many sellers make the critical mistake in thinking overpricing a home leads to the biggest payout, but that strategy almost always backfires and ruins even the best marketing campaigns. You want to drum up excitement by showcasing your home on the right media channels where it will be seen by engaged and interested buyers.
Overpricing your home will just discourage interested buyers from looking at your home, therefore limiting the interest on your listing. It will also leave interested buyers with a bad taste in their mouth if they feel like they are being scammed by the listing price of your home.
**If you need help marketing your home, click here to get started –