See photos and updates from listings directly in your feed
Share your favorite listings with friends and family
Save your search and get new listings directly in your mailbox before everybody else
Seasonal Population Shifts
Scottsdale and Metro Phoenix are renowned for their winter appeal, attracting snowbirds, seasonal renters, and tourists who significantly boost the region’s population and economy between November and April. However, when summer arrives and temperatures soar well into the triple digits, the Valley undergoes a notable shift.
The winter months bring a significant surge in population. From retirees in RV resorts to extended-stay renters, the seasonal population is estimated to grow by 300,000 to 400,000 people. These visitors drive demand across various sectors, including hospitality, retail, healthcare, and golf resorts.
But in summer, the rhythm changes. Many locals escape the desert heat, heading out of town for cooler weather, while tourists opt for more temperate destinations. This results in a quieter, lower-traffic season, presenting real challenges for Valley businesses that rely on steady foot traffic and discretionary spending.
How the Heat Impacts Local Businesses
While tourism-based economies like Scottsdale and downtown Phoenix thrive from October through spring, the summer heat forces many businesses to adapt. This resilience and adaptability of our local businesses is truly inspiring and deserves our support.
Foot traffic slows in shopping districts, restaurants shorten hours or temporarily close, and some seasonal shops hibernate until fall. Cooling costs spike, and municipalities expand public cooling centers to address rising heat-related health concerns.
Yet not all is lost. HVAC companies, indoor attractions, and water parks often see their busiest months. Local resorts are pivoting to offer staycation packages, featuring discounted rates to attract in-state guests.
Where Do Arizonans Go to Escape the Heat?
Many Valley residents have developed summer escape plans—whether for a weekend or the entire season. These are the most popular destinations:
1. San Diego, California
San Diego tops the list as Arizona’s favorite summer getaway. Just a five-and-a-half-hour drive from Phoenix, San Diego offers 70-degree days, ocean breezes, and a relaxed vibe. From Mission Beach and La Jolla to Padres games and farmers markets, it’s a go-to escape for families, couples, and remote workers alike.
2. Flagstaff and Northern Arizona
Flagstaff is the most popular in-state retreat. At 7,000 feet above sea level, it’s typically 25 to 30 degrees cooler than the Valley. Locals head up for hiking, outdoor festivals, or to enjoy a quiet weekend in the pines. It also serves as a basecamp for trips to the Grand Canyon or Sedona.
3. Sedona and Oak Creek Canyon
With stunning red rock formations and a mild climate, Sedona attracts Arizonans seeking nature, luxury, and spiritual renewal. Oak Creek offers shaded trails and cool water, making it ideal for hiking or enjoying a creekside picnic. It’s a quick, two-hour drive that feels like a world away.
4. Water-Based Fun in the Valley
For those who stick around, water is the name of the game. Families hit the Salt River for tubing, book rooms at Great Wolf Lodge’s indoor water park, or spend time at Hurricane Harbor. Splash pads, neighborhood pools, and shaded backyard patios help locals make the best of desert living.
5. Indoor Escapes
Phoenix’s arts and culture scene comes alive indoors during summer. Residents take refuge in air-conditioned favorites like the Heard Museum, Phoenix Art Museum, Arizona Science Center, and Desert Ridge AMC. Evenings shift to cocktail lounges, comedy clubs, and live music venues like Valley Bar and Crescent Ballroom.
Adapting to the Summer Season
Businesses that thrive in summer tend to lean into the local rhythm. For instance, restaurants and retailers pivot to evening hours or indoor events, resorts market off-season rates and ‘cool-down’ experiences, and family entertainment centers, indoor gyms, and movie theaters see a summer spike.
Others partner with public agencies to support heat safety programs and cooling centers, demonstrating both civic engagement and a deep sense of community care.
This shared responsibility and empathy towards our community members is what makes our region truly special.
Final Thoughts
Summer in Scottsdale and the surrounding Metro Phoenix area is a season of contrast. While many residents flee to the coast or the mountains, others find creative ways to enjoy the Valley despite the heat. For businesses, success comes from understanding the season, not resisting it. Adapt your offerings, connect with your local audience, and capitalize on the slower pace. This understanding and adaptation are key to thriving in the summer season.
Because while the heat may be intense, the opportunities for innovation and connection never melt away.
